Cause-related marketing
Cause-related marketing is win-win: socially-conscious consumers are able to support their favourite cause in an efficient way and your business can benefit from a positive brand association.
Whether you are about to launch a new product, relaunch an existing one, or realign your brand, a cause-related marketing campaign offers a unique selling point and could lead to increased sales, press and PR coverage, and increased long-term customer loyalty.
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