Communications and Marketing Manager (Scotland and Northern Ireland)

Do you want to work for an organisation at the heart of improving Scotland’s mental health and at the forefront of addressing the mental health consequences of the coronavirus pandemic? If so, the Mental Health Foundation is recruiting for a Communications and Marketing Manager (Scotland and Northern Ireland). 
Salary: starting salary £35,143 rising to £39,000 (pro-rata if part-time) 
The Mental Health Foundation is a financially strong and expanding organisation. Our vision is good mental health for all, and prevention is at the heart of what we do. We place particular focus upon those who have greatest need. We use our knowledge, informed by rigorous research, to inform and work with policymakers, practitioners, communities, companies, and the media. We have pioneered change for 70 years and are not afraid to challenge the status quo. Come join us!
This post is crucial to our plans for the next five years. Our profile as a charity in Scotland is growing. Every year we run Mental Health Awareness Week and host the Scottish Mental Health Arts Festival – two major highlights in a busy calendar of activities. It will  be your job to make sure that growth continues as we position ourselves as Scotland’s leading public health charity working in mental health. You will join a growing Communications and Fundraising Team in Scotland, to manage all aspects of media, brand and digital communications. You will work closely with colleagues across the UK, and also support the development our work in Northern Ireland. 
We are looking for someone:
• Who can plan and execute campaigns and media work for Mental Health Awareness Week, and our programmes and public affairs activities. 
• With a strong track record of achieving media impact in a fast-moving environment.
• Who can manage both digital and print/broadcast media.
• Who can work with researchers, policy, and community programmes to maximise impact
• Who can work collaboratively with comms colleagues across the UK
Why should you join the Mental Health Foundation? 
• 25 days annual leave, rising to 27 after 5 years of service 
• 9 days bank holiday (plus 3 discretionary Christmas leave days)
• 3 annual wellbeing days
• Generous non-contributory pension plan, up to 10% employer contribution 
• Various flexible working options 
• Enhanced Maternity pay
• Season Ticket Loan
• Cycle to work scheme
The Foundation is fully committed to safeguarding all. Please note that all our roles require a Disclosure Scotland check. 
We are unable to provide sponsorship for this post.  In order to apply for this post, you must demonstrate your eligibility to work in the UK.  
Applications will close at 5:0pm on 5th August 2020. Interviews are planned for w/c 17th August 2020. 
How to apply:

Please send your application form to [email protected] with a completed Equal Opportunities Monitoring Form. Please note that all sections of this form should be completed as CVs will not be accepted.
Diversity is valued at the Foundation and is important in the work that we do. Applications from all sections of the community are welcome and will be considered on merit. Should you have a disability and require any additional support or if you have any questions regarding the above role, please contact us at [email protected]

Due to Covid-19 and until further notice, we are currently operating digital recruitment and on-boarding processes. The successful candidate may be required to work from home until such time as our offices re-open. We are open to consider flexible working and we are currently working on a proposal, based on staff consultation, about how a return to the office, planned for September, could look like. This may include having a blend of working in the office and working from home, to allow for social distancing to be put in place, as well as supporting staff wellbeing in longer term.

Job description

Principal responsibilities and tasks: 
• To provide a coordinated and strategic approach to communications to the general public and target audiences in Scotland. 
• To make an important contribution to the direction of communications as part of the UK team. 
• To measure media impact using monitoring tools – identifying areas of potential growth and opportunity 
• To play a key role in planning and building our media profile in Northern Ireland. 
• To develop a digital media plan (liaising with UK Communications and Digital Team) to maximise our social media profile, maximising the potential of generating engagement and income.
• To support the development and delivery of campaigns, like Mental Health Awareness Week, World Mental Health Day and the Mental Health Arts Festivals with a view to engaging the public and target audiences. 
• To design and implement marketing campaigns including the Green Ribbon. 
• To create greater awareness of our programmes and research on prevention and equality among the Scottish public and stakeholders, helping to position us as the leading prevention charity in Scotland. 
• Provide communications and marketing support to our policy and public affairs work
• Developing and sustain strong external relationships in the field of mental health in Scotland, including a database of contacts
• To oversee the development and production of the Foundation’s key corporate communications and marketing materials for Scotland ensuring all public content conveys the core messages of the charity.
• To support the recruitment and support of individuals offering case studies and personal testimony for the media and for the Foundation’s use in communications and marketing.
• To manage the Communications and Marketing Officer Scotland and NI (to be appointed) 
• To work within the Foundation’s operational framework of delegated authorities, financial management and decision making  
• To recruit and manage any consultants or advisors required to support work and ensure they deliver timely, high quality and cost-effective work  
• Be a member of the Scotland management team 
• To identify opportunities to recruit and manage interns and volunteers   
• To promote and support the achievement of the Foundation’s mission, goals, and values 
• To act as an ambassador for the Foundation in all opportunities 
• To maintain a high standard of probity in professional, personnel and financial matters, maintaining good relations with colleagues and external partners and to acting in accordance with the foundation’s code of conduct 
• To uphold and promote the Foundation’s commitment to equality and diversity and the value of lived experience  
• To have due regard to safeguarding and health and safety issues 
• To undertake any other duties as may reasonably be required 
This job description is not contractual and is liable to change over time

Equal opportunities information

As an equal opportunities employer, we encourage applications from all sections of the community, whatever your background.

We value each and every person in our team and are very good at working with people. Our workforce is made up of talented individuals from all sections of the community and we are committed to providing a working environment that encourages, and is supportive of, workers with mental health problems. We therefore welcome applications from anyone with personal experience of mental distress or learning disabilities, and positively encourage people with experience of using mental health services to apply.

We believe the way in which we effectively work together will enable our charity to fulfil its mission.

This commitment to equality and diversity means that we benefit from the widest range of experience and talent, and are fully representative of the world in which we live. We aim to create a working environment in which everyone is treated in a non-discriminatory manner.

Recruitment agencies may be employed as appropriate. We ensure that all such agencies operate an equal opportunities policy comparable to that used by us.

Benefits of working for us

The Mental Health Foundation is a great place to work and offers generous benefits.

All our members of staff are entitled to the following benefits. Please note that some of the benefits are available after a qualifying probation period.


We consider it important to encourage people to save for their retirement and therefore we provide staff (after successful completion of a probation period) with a 10% pension contribution paid into an Age on Personal Pension. Contributions can be invested in a variety of funds according to your investment preference, or alternatively a default fund is available. Staff will also receive death in service life cover at four times salary.

Annual leave

Staff receive 25 days annual leave plus bank holidays.

Maternity/parental leave

Enhanced maternity/parenthood leave entitlements are in place, including extended maternity leave and benefits. Available after a qualifying period.

Flexible working/work life balance

The right to request flexible working is available to all employees. There are a number of different flexible working arrangements available throughout the organisation, which can be arranged by mutual consent.


We are required to make statutory sickness payments (SSP) where staff qualify. We also have our own sick pay scheme, including full pay for a period subject to certain conditions.

Employee Assistance Service

At times staff members may face and need help with a variety of issues throughout their lives. As part of our commitment to staff members we provide a 24/7 independent and confidential counselling and information telephone service, free of charge. Support is available on a range of issues including legal, financial, emotional, health issues and work-related concerns.

Season ticket loan

Interest free loans are available to purchase season tickets for the journey between home and work.

Cycle to Work Scheme

The Cycle to Work scheme is a UK Government tax exemption initiative introduced in the Finance Act 1999 to promote healthier journeys to work and to reduce environmental pollution. It allows employers to loan cycles and cyclists' safety equipment to employees as a tax-free benefit.

Through the scheme, employees will be able to purchase a bike of a value of up to £1,111, repaid over 18 months through deductions from your gross monthly salary. The loan will be interest free and the benefit will be offered after successful completion of the probationary period.