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Body image

What body image means, how it affects your mental health and what causes body image concerns.

This content mentions body image and eating disorders, which some people may find triggering.

What is body image?

Body image is a term used to describe how we think and feel about our bodies, including how satisfied we are with our bodies and how much we value what other people think about our bodies. 

Body image is a complex thing, which affects and is affected by our mental health and by so many things around us – people, places, images, culture - the list goes on. Body image issues can affect all of us at any age 

How does body image affect mental health?

Research shows that aiming for an unrealistic body image can create unhelpful attitudes about ourselves. It leaves us feeling like we’re never enough and can create feelings of shame.  

A YouGov study shows that in 2026, nearly half of people (about 48%) are not very happy or not happy at all with their weight and body image. Our 2019 research found that about one in five adults (21%) felt ‘satisfied’ because of their body image in the past year. We found that around one third of people (34%) had felt ‘down or low’, and one in five (20%) had felt ‘shame’ in the past year because of their body image. 

Body image is closely linked to lower quality of life, and mental health problems, such as depression, body dysmorphic disorder (BDD) and eating disorders, like anorexia and bulimia. A 2021 poll found that six in ten (61%) Britons reported that how secure they feel about their body has had an impact on their sexual relationships.

BDD is a mental health problem where a person spends a lot of time worrying about flaws in their appearance that are often unnoticeable to others, to the point that it may affect their daily life.

The way other people react to our bodies also has an effect on our mental health. A 2021 study found that more than half of adults who were trying to manage their weight reported ‘internalising’ stigma about their weight, which was associated with poor mental and physical quality of life, poorer body image, increased stress, and lower feelings of control around food and exercise. 

Who experiences body image concerns and what causes them?

Even though body or appearance dissatisfaction is more common among young women, body image concerns are relevant from childhood to later life and affect all genders.

Research suggests that body image and body confidence can be affected by the following:

  • our relationships with our family and friends – especially for young people
  • how our family and peers feel and speak about bodies and appearance
  • exposure to images of idealised or unrealistic bodies through media or social media
  • pressure to look a certain way or to match an ‘ideal’ body type
  • body changes such as puberty, pregnancy, menopause, and ageing.

Additionally, certain social factors can be connected to further complexity in our body image and mental health, such as: 

Learn about body image and mental health

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* Last updated: 25 June 2026
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