Mind Over Mirror

We’ve seen a boom of information about body image in recent years with some excellent campaigns (see Dove’s Be Real Body Confidence campaign) raising the profile of this challenge for so many. However, UK adults still struggle with their body image.

This tells us two things:

  1. If you struggle with body image difficulties, you’re not alone

  2. Body image is directly linked to our mental health

This means body image concerns are real, they are common and we don’t need to just ignore how we feel about ourselves.

Most of us would agree that we still need more information about body image – especially on how to change our body image to be healthier.

Healthy body image = acceptance

Healthy body image ≠ perfection

Research shows that aiming for an unrealistic ideal can create unhelpful attitudes about ourselves. We begin to seek perfection, based on ideals that we see around us. Even though we know, really, no one is perfect – we sometimes convince ourselves that we should aim towards perfection.

Healthy body image = acceptance

Research shows that aiming for an unrealistic ideal can create unhelpful attitudes about ourselves. We begin to seek perfection, based on ideals that we see around us. Even though we know, really, no one is perfect – we sometimes convince ourselves that we should aim towards perfection.

The result? We feel like we’re never enough. We can’t reach perfection, so we’re always reaching. It’s exhausting. And it doesn’t lead to a healthy body image. Working towards acceptance, not perfection, can lead to a healthier body image.

Download the full Mind Over Mirror report (PDF, 645KB)

Download our Mind Over Mirror Policy Document


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