Mental Health Awareness Week 2021 - highlights

The Mental Health Foundation  started Mental Health Awareness Week (MHAW) 21 years ago. Each year the Foundation continues to set the theme, organise and host the Week which has grown to become one of the biggest awareness weeks across the UK and globally.

This year, our hope is that by growing awareness of the importance of nature for good mental health, we can also work to ensure that everyone can share in it. Nature is something that is all around us. It can be really helpful in supporting good mental health.

Our ambition is to try to make that connection clearer for both individuals and policy makers.

Highlights

  • There were over 1.1 million page views of our MHAW content and over 9,000 downloads of our top tips.
  • Our project Standing Together Cymru was featured on ITV Main News Wales
  • Secretary of State for Health Matt Hancock recorded mental health video with our CEO Mark Rowland
  • Royal Foundation of the Duke and Duchess of Cambridge issued press release mentioning the Mental Health Foundation and the theme of Nature and ran the Mental Health Minute across 300 radio stations for the fourth year in a row
  • This year saw both MHAW hashtags trending in the UK on Twitter for a first time ever – at #1 and #2.
  • Our school pack was downloaded more than 6,000 times and schools across the country held events.
  • There were thousands of unique media mentions of the Mental Health Foundation with a reach of 58 million people. This included The Guardian, BBC online and the Metro in EnglandBBC Radio Scotland, The Herald on Sunday and Scotland on Sunday in Scotland; ITV Wales featured an interview with one of our case studies Ruth Knight and other coverage by BBC Radio Cymru in Wales.
  • Dame Julie Walters launched the Week which got over 200 media mentions.
  • Prime Minister Boris Johnson referenced Mental Health Awareness Week in his update to the nation on loosening Covid restrictions.