Victory for costume campaigners but work still to do

Chris O'Sullivan, Policy & Development Manager at the Mental Health Foundation:

"The stocking of mental health-related Halloween costumes by UK retailers is unacceptable in 2013 and shows that much additional work is needed to address stigma and discrimination in mental health. It is astounding that this kind of stereotype is still being used in public when 1 in 4 of us are affected by mental health problems.

The outcry from all sectors, led by individuals with mental health problems, is encouraging. It was their voice on social media which created an upswell of action and ultimately caused a corporate mind to change. It's clear that the future of anti-stigma activities rests partly with activists like these.

Swift reactions from the relevant retailers is welcome and an apology is commendable, but we still need to see far greater action from employers and the media to more accurately reflect the realities of mental health and become an active part of the solution.

Over the next three years from November 2013, the Foundation and the Scottish Association for Mental Health will be taking forward the renewed Scottish anti-stigma programme 'See me' to address the social injustice and multiple inequalities faced by people with mental health problems. This will focus on building a social movement of ordinary activitists just like the people who stood up and took action last night."