Our response to ITV's review of Love Island cosmetic surgery adverts

We wrote to ITV’s CEO Carolyn McCall on 2 July warning that the strategically placed adverts "painted a false picture of perfection" and "exacerbated young people’s insecurities". 

We also wrote to the Advertising Standards Authority and the Secretary of State for Digital, Culture, Media & Sport.

Isabella Goldie, Director of Development and Delivery said:

"We welcome ITV’s decision to review the advertising of cosmetic surgery during the programme Love Island following pressure from a number of organisations including our own. We’re grateful to ITV’s CEO Carolyn McCall for engaging on this matter and agree with her recent statement that the juxtaposition of the adverts and the programme was 'not quite right'.

"Our research shows that almost half  of young people aged 18-24 have felt so stressed by body image and appearance that they have felt overwhelmed or unable to cope. We believe that pressure around body image is a root cause of mental ill health in young people and the time has come to tackle it head on.

"Capitalising on our young people's insecurities for commercial gain is wholly unacceptable. We all have a role to play in strengthening our young people’s resilience. We therefore hope that ITV’s review will lead to a clear decision that such adverts will not be strategically placed in the same way again."

For interviews and further information please contact Richard Grange on 07716178114.