Cause Related Marketing

Cause related marketing - a fundraising or commercial activity between a charity and a business which aims to market an image, product or service -  is now an accepted and valuable part of the commercial marketing mix.

Today's increasingly time-poor yet socially-conscious consumers are demanding easier and more efficient ways to support charitable causes.

Over two thirds of consumers are calling for more companies to be involved in cause-related marketing.

Your brand's association with the Mental Health Foundation can positively affect consumer perception. Whether you are about to launch a new product, re-launch an existing one, or realign your brand, a cause related marketing campaign offers a unique selling point and could lead to increased sales, press and PR coverage, and increased long-term customer loyalty.

We are currently benefitting from a partnership with Opinium Research who have kindly agreed to allow their research panellists to donate their research incentives to us.

Please contact us on corporate@mhf.org.uk or telephone 020 7803 1146 to discuss potential opportunities.