Designs for our poster campaign to raise awareness of new mindfulness course unveiled

Release Date: 10 September 2010

Source: Mental Health Foundation

Country: United Kingdom

Mindfulness is specially-developed practice that uses elements of meditation, yoga, and breathing techniques to help individuals change the way they think and feel about their experiences, especially stressful ones. It has been clinically proven to help people cope with their every day stress and anxiety, preventing them from turning into more serious mental health problems

The Mental Health Foundation's new online course has been developed in conjunction with expert practitioners and with support from Bupa, to be an accessible, flexible and cheap way for people to use mindfulness to manage the stress and anxiety that comes from every day life. More information can be found at our dedicated mindfulness website, www.bemindful.co.uk.

The poster designs for raising awareness of the new online course were the result of an extensive competition that saw over 70 entries from some of the UK’s leading advertising and design agencies. The competition was launched with LPA (Lisa Pritchard Agency) with Rob Murray shooting the final creative. The winning design, by Will Thacker and Blake Waters of KK Outlet, was decided on by a panel of leading figures within the world of advertising and design.

One competition judge, Harry MacAuslan, of international advertising agency Leo Burnett Worldwide, said: "The winning creative concept was daring, visually arresting, and a brilliant encapsulation of both how stifling stress can be and how important it is that people find a way of managing it in their lives. It brings home the need for mindfulness and the work of the Mental Health Foundation in a way that the public will really be able to relate to."

Dr Andrew McCulloch, Chief Executive of the Mental Health Foundation, said:

"We were overwhelmed by the quantity and quality of the competition entries, and are delighted with the winning design. Stress and anxiety are growing problems in today’s society and can lead to more serious mental health problems if not tackled early on. Mindfulness has been clinically proven to help people manage stress, and our new online course has been specially designed to provide people with access to its benefits at a time, place and price that is convenient to them. We are confident that this exciting new advertising campaign will really encourage people to look into mindfulness as a way managing the stresses and anxieties of everyday life".

Click here to find out more about mindfulness.