News Release, 30 June 2006
The Mental Health Foundation is recruiting an in-house team of face-to-face fundraisers who will challenge the negative image of street fundraising. The charity is determined to improve current standards and has chosen to recruit a team of six dedicated fundraisers rather than use agency staff. They will undergo intensive training before hitting the streets in London and the South East.
Andrew Moffatt, Director of Fundraising at the Mental Health Foundation, said:
“Too often, fundraisers employed from agencies can have no real affinity with the charity they are raising money for. This is the result of the high staff turnover rates that so many agencies encounter. Some fundraisers can become preoccupied with recruiting high numbers of donors which can lead to poor quality fundraising. By bringing the operation in-house, we will be able to improve the quality of face-to-face fundraising by avoiding any ‘hard selling’ and training our team to a high standard. It is vital that our fundraisers will be able to talk about mental health issues confidently. Mental Health is not the most obvious issue for potential charity donors to support, or for a charity to sell.”
Phil Lunn, Face-to-Face Fundraising Manager for the Mental Health Foundation, said:
“Other charities have brought their face-to-face operations in-house with great success. We hope that we can replicate this and continue to improve the public’s perception of face-to-face fundraising.”
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Notes to editors
For further information and interview requests contact please contact the press office on 020 7803 1128 / 1130 or email the press office
The Mental Health Foundation is the leading UK charity working to improve services for both people with mental health problems and people with learning disabilities. It is the only charity to fund and work with both service users and providers and plays an important role in funding research and new approaches to prevention, treatment and care. The Foundation’s work includes allocating grants for research and community projects; contributing to the public debate; educating policy makers and healthcare professionals and striving to reduce the stigma attached to mental illness.
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